Every online business owner should develop a social media marketing plan. If you wish to choose Facebook as your primary social media tool, in order to promote your campaigns, you will need to establish your ideal audience for your business.
Why should we find our ideal audience? Because every user has different activities, not everyone searches for the same things or have the same area of interests. You will get an audience if you don't do some market research, but not everyone in your audience will be interested in your products or services. It's like trying to sell dog leashes to every pet owner but not every pet owner have dogs.
So, what do you need to start a good social media marketing plan? First, identify your brand. Who are you and who are your customers? What makes your brand so special? Once you've done that, you can start the second stage of your marketing plan - identifying your ideal audience.
Once you decided you will need a marketing plan for your business, you should start by analizing demographics on your existing audience. Such examples include race, location, education, age or gender. If you haven't done that when you started your plan, you can still do it at this point. Using the information gathered from your existing audience, you can target more audiences inside Facebook, audiences that are considered ideal for your business.
The next step in choosing the ideal audience is to analize the psychographics of your ideal audience. Often related with audience psyhographics we will find stuff like personality, values, attitudes, interests or hobbies. How can you get all these informations? The most common way in gathering psychographics is by surveying your audience. Make it fun for your audience by giving cash prizes or giveaways.
To finish, once you completed all the steps above, you can start searching for users with interests within your ideal audience demographics and psychographics range.
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