Social media and marketing are the best ingredients to create a powerful, successful advertising scheme. The exponentially growing of online social networks in the past few years have developed a huge upswing for online marketing. Only Facebook alone has almost one billllion active profiles, imagine advertising your product to only 1% of these users. Do the math and you will end up with ten million potential clients. WIth Facebook, any small business can be turned into a large-scale oportunity. Almost every major company directs a significant part of their profits into social media marketing campaigns. Because of its massive marketing potential, Facebook is the top pick online marketing area for major sports clubs, all the major motor companies, fast-food industry, huge-franchizes, private corporations, clothing industry and the list goes on and on.
When you use Facebook for marketing your products, you're getting exposure to a large public area, increase sales capability, you get to know the customers and their opinions.This will help you to constantly improve, design and develop your services.
Bear in mind that most of the Facebook users want to interact with friends and to keep in touch with the latest trends in social behaviour, and not to search for new brand arrivals or business oportunities. Don't be alarmed because this does not mean that no one wants to know about your services. A good idea will be to create funny activities that promote your business, because people like funny activities so, eventually, they will learn about what you have to offer.
For instance, a well known soda company made its way into the Facebook's top pages with its fun campaign where they encouraged people to take photos of themselves while drinking a can of soda and offered the best-of-the-best ones attractive prizes.
Keep this idea in mind because it is a great example on how to atract non-targeted customers to try your product.
This beeing said, if you want to save your business from downfall or even to re-invent your corner shop, to restore your italian restaurant fame or to finally re-open that bookstore you've always loved, you should definitely consider your social media marketing.